With Mothers Day an annual May holiday Howard Brown of Illini FS uses the acronym M.O.M. to talk about agriculture. Howard says when you think of Mom you remember things like love, selflessness, care, nurturing and a little discipline. He says we should feel the same way about agriculture–the good things it produces. We can think of M.O.M. as (M)inimizing environmental impact, (O)ptimizing harvest yield and (M)aximize input utilization.