TERRE HAUTE, Ind. (WTWO/WAWV) — As Hoosiers start laying out their lucky jerseys and whipping up their hottest buffalo wings in preparation for Sunday’s big game, they will also be placing their wagers on who is going to win.
More than one in 10 adult Americans plan to bet on Super Bowl LIV, according to data recently released by the American Gaming Association. And this year, Indiana residents will be able to legally bet on the game for the first time ever.
“Truly, Americans have never been more interested in wagering on the Super Bowl,” said Bill Miller, president and CEO of the American Gaming Association. “And if done responsibly, sports betting is a significant opportunity for the sports leagues to deepen fan engagement, and unlock significant new revenue streams.”
In fact, the AGA estimates that Americans will wager nearly $6.8 billion on the game between the Kansas City Chiefs and the San Francisco 49ers.
The teams themselves could attract more betters this year.
“I think sometimes there is some betting fatigue around some of the teams that may be in the super bowl all of the time,” Miller explained. “These are both exciting teams with really exciting young quarterbacks, and I think that the storyline and narrative of these two teams probably makes this a more appealing dynamic for betters than some of the more predictable and traditional participants.”
The final outcome won’t be the only way Indiana gamblers can make money off the game. Betters could also guess the outcome of the coin toss or the color of the Gatorade shower. Other approved wagers in the state include who will the Super Bowl MVP thank first and who will retire after the game.