Restoring the Clabber Girl Billboard

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This week a local artist picked up her paintbrush and began restoring a landmark that’s welcomed people to Terre Haute for decades.

Becky Hochhalter is part of the effort to restore the Clabber Girl billboard on U.S. 40 near Rose-Hulman.

Now those efforts are hitting a milestone as she begins the repainting process.

The billboard is believed to be the oldest in Indiana and one of the first electric billboards in the state.

The artist is putting her heart and soul into restoring it.

“It means a lot to me personally because I grew up in Terre Haute and I’ve seen it my whole life. It’s not just an advertisement. It’s over 80 years old and it’s really iconic Terre Haute. There are a number of things that are iconic to people who have lived in this area and this is one of them,” says Hochhalter.

Large Ink, a local sign and print company, has restored the sign’s wooden frame.

The restoration project is a partnership between Rose-Hulman and the Clabber Girl Corporation.

Weather permitting, work is expected to finish in early 2019.

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