‘It Only Works If You Wear It’: Pritzker launches mask awareness campaign

Regional News

SPRINGFIELD, Ill. (WTWO/WAWV)  — Illinois Gov. JB Pritzker on Monday launched a new awareness campaign to encourage Illinois residents to wear a face covering every time they’re in public — because it only works if you wear it.

The campaign uses local information to advertise on broadcast and cable television, radio, billboards and social media to the communities with the greatest risk from COVID-19.

“I’m proud to launch a new public awareness campaign today that has a straightforward message for Illinoisans: A mask is like anything that keeps us safe. It only works if you wear it,” Pritzker said. “We’ve made so much progress since the beginning of this pandemic. Let’s protect that progress. This is our moment to pull together as families, friends and neighbors. We’re all safer and stronger when we go all in, Illinois.”

Pritzker introduced Illinois’ mask-wearing requirement on May 1, the same day Illinois moved into Phase 2, and called for a national mask mandate during testimony before the U.S. House of Representatives on July 8.

“This campaign connects the dots between daily actions we take to keep ourselves safe and one the best things we can do to fight COVID-19: wearing a mask,” IDPH Director Dr. Ngozi Ezike said. “When you get in a car, you buckle your seatbelt to protect yourself in case you get into an accident. When you play football or ride your bike, you put on a helmet to reduce your risk of seriously injuring your head or brain. When you’re on the water, you put on a life jacket so you don’t drown. And when you’re in the bedroom, you use a condom to protect against STIs. A mask is no different. It only works when you wear it.”

The $5 million campaign will reach residents statewide in both English and Spanish through a variety of traditional and online media channels, including broadcast, cable and connected TV; streaming audio and radio; billboards; digital display and video; and social media.

Like other coronavirus-related expenses, costs are reimbursable by the federal government. 

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