Plans to Restore Clabber Girl Sign


A local college is working to restore a historic billboard to its former glory.

An old Clabber Girl sign stands on U.S. 40 at Hunt Road.

It’s on property that Rose-Hulman Institute of Technology acquired back in 2017.

Now, Rose-Hulman is partnering with the Clabber Girl Corporation to restore the historic sign.

They’ll do some landscaping work around it and then local artist Becky Hochhalter will repaint it.

Rose-Hulman officials say it’s important the sign is as pristine and beautiful as it can be.

“I pass it everyday on my way to school and it welcomes just about every visitor on the east to Terre Haute. It’s been there, as best we can tell, about 80 years. It’s rumored to be the first electronic billboard in the state of Indiana, so it’s an important part of Terre Haute history and folklore,” says Steve Brady, VP of Institutional Advancement at Rose-Hulman.

Work will start in the next week or two and the whole project is expected to take three to six weeks.

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