TERRE HAUTE, Ind. (WTWO/WAWV) – “See You In Terre Haute,” is the new slogan announced Monday to showcase the city. This new branding was accompanied by a plan to increase growth in many areas, including economic development, tourism and keeping and attracting talent.
The announcement was made by the Terre Haute Chamber of Commerce on Monday morning with two major goals in mind: stopping population decline and fixing the problem of decreasing income.
Research was done to create the new branding and accompanying plan. That research found six areas of focus: economic development, health and wellness, infrastructure, quality of life, talent attraction/retention and tourism. Click HERE to visit the Chamber’s website and view the plan.
“I am thrilled to be launching this plan today. The pillars and action items outlined today will be truly transformational for our community,” said Kristin Craig, chamber president . “I continue referring to the plan as a ‘living, breathing document’. If we were to say, okay now its written, let’s not worry about ever making changes we would be failing ourselves. This entire process was a collaborative effort and we fully expect aspects of the plan to change as the process starts to move forward.”
The new branding of “See You In Terre Haute” replaces the old “A Level Above” logo and graphics.
According to a news release from the Chamber, the intent of the new branding is to “increase community pride, stimulate overall population growth and investment in the community.”