ISU unveils new athletic logo

Local News

TERRE HAUTE, Ind. (WTWO/WAWV) — Indiana State University Tuesday unveiled a new athletic logo.

“Beaming with pride for the state it calls home, the Indiana state outline remains the cornerstone of the athletic brand,” a launch video described the new logo. “A typeface that projects power and tradition, arced to honor the emblem that represented this fabled program for more than three decades. The two elements united against an “I” so there’s no mistaking where the Sycamores call home.”

The former logo, that launched in 1988, will remain as a vintage mark.

According to university president Dr. Deborah Curtis, the ISU baseball team will continue to use the interlocking ‘I-S.’

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