Local Businesses Compete for After Christmas Sales

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Now that Christmas is over we’re seeing a lot of item mark downs.

Small businesses around the Valley are in competition with big box stores as they continue to reel in customers after the Christmas season.

Department stores have already marked down their items, but these chains aren’t the only places with door buster deals.

Willow Gift and Home owner Heather Wolf makes sure her customers have unique gifts year around, “When you come in the store you don’t want to look at the same thing we’ve had sitting on the shelf for nine months or a year”.

Wolf has come up with sale prices of her own, to get ahead of big box stores, and clear out her old stock, “Thirty dollars and under is all done by color, so you know what the price is and you don’t have to figure out 50 percent off 35 percent off. It’s all just here’s the color, here’s the price. Yay!”.

These deals make it easier for shoppers, like Gwen Gosnell, to select items they may have had their eyes on for a while, “Usually the clothes are marked down, that’s what I like is clothes”.

Christmas clearance also helps shoppers pick out unique gifts and prepare for next year’s season.

“If you’ve got all the secretaries, or if you’ve got teachers at a school. Or something like that where you’ve got groups of people you need to buy for, get the bargain on it and just put it away till next year and you’re good to go,” said Wolf.

Big chain’s may offer similar sales to Willow, however Wolf and her staff have the upper-hand in the form of customer/retailer relationships.

“The people, and everybody’s always in a good mood after Christmas,” said Gosnell.

Besides, shopping local gives back to the community.

“The money you spend here in the Valley, stays in the Valley,” said Wolf.

Wolf has already started gathering new items to fill her store for the new season, and in mid January she will begin storing Christmas items for next year.

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