Clabber Girl sign and clock return to U.S. 40


TERRE HAUTE, Ind. (WTWO/WAWV) – An iconic billboard in Terre Haute has returned.

The Clabber Girl sign, along with the clock, is now back in place along U.S. 40 on the city’s east side.

Rose-Hulman Institute of Technology and the Clabber Girl Corporation had local artist Becky Hocchalter restore the sign.

The landmark has welcomed people to Terre Haute for more than 80 years.

It’s believed to be Indiana’s oldest billboard and Rose-Hulman President Robert Coons says the community missed it while it was down.

“We believe [it’s] one of the earliest electronic clocks and billboards around the country. The billboard has been here a little over 80 years and so we were just trying to automate that and make it a little more streamline, so it was easier to operate,” says Coons.

Landscaping around the base of the billboard is expected to be added soon, depending on the weather.

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