Technology Matters-Target Ads

Technology Matters

    Facebook CEO Mark Zuckerberg testified before a Congressional committee last year, assuring lawmakers users have control over their shared info.  This in the wake of the Cambridge Analytica breech.

    Now, a new Pew Research Center study suggests most Facebook users don’t know that Facebook records their interests.  This is done to generate targeted ads.

    The study also found most don’t know how to access that info on their profiles.

    Just over one-half of study participants say they aren’t comfortable with Facebook logging data.

    But Facebook isn’t the only company collecting and using information about its customers.

    Clickstream Data is a history of webpages you’ve visited.  

    Its collected using cookies — tiny text files embedded in websites.

    Cookies let marketing companies record your browsing habits so specifically targeted ads can be delivered.

    Your search history…purchase history…and social media profile data is all part of Clickstream.  All used to create targeted ads.

    Though third-party cookies get a bad rap — most are harmless.

    They can’t plant computer viruses nor collect personal info from your hard drive.

    Increased ad revenue from targeted ads for products you may buy does have an up side.  It allows for free access to many websites and apps that might otherwise charge a subscription fee.

    Cookies can be disabled if you aren’t comfortable sharing your online habits.  The setting can be found in your browser’s “Settings” or “Privacy” tab.

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