(WXIN) — Movie fans should get ready to pay more for the best seats in the house.
AMC has announced “Sightline,” a new three-tiered pricing system in which moviegoers will pay a certain price for their tickets depending on where they sit.
According to the movie theater chain, there are three tiers: standard, value and preferred “sightlines.”
- Standard Sightline: The most common seats are available for the traditional ticket price.
- Value Sightline: Seats in the front row, as well as select ADA seats, are available at a lower price than Standard Sightline seats. Value Sightline pricing is available only to AMC Stubs members, including the free tier membership (AMC Insider).
- Preferred Sightline: These seats are typically in the middle of the auditorium and are priced higher than Standard Sightline seats. AMC Stubs A-List members may make reservations in the Preferred Sightline Section at no additional cost.
“Sightline” applies to all showtimes after 4 p.m. It won’t be in effect for Discount Tuesday. The new pricing system has already launched in select markets and will roll out nationally by the end of 2023.
When asked how this change could affect the AMC CLASSIC Terre Haute 12, since they do not sell reserved seating for movies, a company official responded, “Sightline at AMC will only apply to theatres that offer reserved seating.”
AMC Theatres offering “Sightline” pricing will provide a detailed seating chart outlining the options and prices online, on apps and at the box office, the company said. The approach mirrors other entertainment options, like concerts and sporting events, that charge a premium for seats with more desirable views.
“While every seat at AMC delivers an amazing moviegoing experience, we know there are some moviegoers who prioritize their specific seat and others who prioritize value moviegoing,” said Eliot Hamlisch, EVP and CMO, AMC Theatres. “Sightline at AMC accommodates both sentiments to help ensure that our guests have more control over their experience, so that every trip to an AMC is a great one.”
The new pricing structure is the latest adjustment from the movie theater chain. Last year, AMC introduced “variable pricing,” which charged higher ticket prices for high-demand movies such as “The Batman.”