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Store Changes Name, Cuts Costs

The store on the corner of Locust and 13th has gone through many name changes over the year. It's not Locust Street Cost +10%. The name change means items on the shelf are priced at cost. Then, 10 percent is tacked onto your total bill at check out.
The grocery store on the corner of Locust and 13th has gone through many name changes over the years. It's new name is Locust Street Cost +1-%.

"You save money here," said Leo Williams.

"It's nice. You can cut down," said Margaret Elkins.

The idea is that items are priced bare bones on the shelf. Once you get to the cash register, ten percent is added onto your total purchase.

The price you see on the shelf comes from the store's expenses. Those costs include: warehouse, freight, fuel and labor.

"I'm going t compare this store with another store and then I'm going to see if I'm saving any or how much I'm saving," said Paul Smith.

We searched for staples in your every day diet like meat, bread, eggs and milk.

Cost +10% was comparable with other stores in the area when it came to prices on a gallon of milk and bread.

On a dozen large eggs, Cost +10% was nearly a dollar less than other stores.

On a pound of ground beef, other grocery stores in the Terre Haute area priced their meat more than two dollars higher than Cost +10%.

At check out, you'd save about $2 shopping for these items at Cost +10%.
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