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Indiana Joins "We Don't Serve Teens" Campaign to Fight Underage Drinking

Ahead of Thursday's roll-out Zoeller released his own public service announcement on the issue featuring Olympic figure skater Ashley Wagner.
"It takes more than money to buy alcohol here Bourbon and Canal Liquors in Terre Haute.

"Alright if that's all, it's $32.00 just have to see your id too, please?" Alyssa McNeeley, Manager of Burbon and Canal Liquors said Thursday afternoon.

A photo I.D. is required for any purchase, no matter how old a customer looks.

"It makes it easier for all of us to card everybody so that way we don't run in to any minors buying trying to buy alcohol," McNeeley said.

Indiana Attorney General Greg Zoeller is teaming-up with alcohol distributors and retailers across the state and pushing a similar message.

It's part of new campaign called "We Don't Serve Teens."

"We still have the same problem we've always had with the number of underage citizens who are accessing alcohol the difference is that instead of drinking beer more and more of them are drinking spirits," Zoeller said.

Ahead of Thursday's roll out Zoeller released his own public service announcement on the issue featuring Olympic figure skater Ashley Wagner.

"I attribute my success to good decision-making, find out how to start a conversation about alcohol with your kids visit asklistenlearn.com" Wagner says in the commercial.

Underage drinking is  a concern for Joe Newport and his staff at the Indiana State University Police Department.

It's something the department closely monitors on-campus.

"It's a problem at all campuses, it's a problem with young people anywhere as far as law enforcement is concerned," Newport said.
 
Both education and awareness the overarching goals of the "We Don't Serve Teens" campaign are key in combating this problem.

"When you have any prevention programs is they're listened to and paid attention to, then they're effective," Newport said.


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