"The count is 2,739," John Beacon, VP of enrollment management at ISU said.
And also the largest class of in-state students in the history of the university.
Zyanna Brown is a freshman studying criminology.
The Indianapolis native choose ISU because of its academics and affordability.
"The financial aid, let's be honest. We're broke as colleges students but they gave me a wonderful financial aid and then they're top-rated for criminal justice and criminology," Brown said.
Last winter the school rolled out a series of new commercials.
Beacon says it was part of a re-branding effort to help the school reach more students.
"The point at which students and families were making those decisions about where they were going to go school they were seeing a lot of us," Beacon said.
One that appears to be paying off.
"No I definitely didn't think I was going to go to ISU when I was little, I thought I was going to go away from home and then ISU just has grown so much," Hayley Fiddley, an ISU Freshman said.
Fiddley grew up just miles from the campus in West Terre Haute.
And says she's seen the university reach new heights in recent years.
"Its definitely grown a lot and it has a lot of good majors," Fiddley said.
But the increase in enrollment, doesn't necessarily mean an increase in funding for the university.
"The state rewards institutions on graduation rates," Beacon said.
Which is why visualizing the end, is important from the start.
"It's super exciting it's very motivating to keep on track and have a preview of what your end point is," Brown said.
Copyright 2015 Nexstar Broadcasting, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.