AS JOHN DAVID REPORTS... THE DODGE RAM AD IS HARVESTING GOOD FEELINGS FROM FARMERS:
EVEN THOUGH IT'S THE MIDDLE OF WINTER, MIKE HOLST HAS PLENTY TO DO.
"We're a family operation."
THE THIRD GENERATION IOWA FARMER IS PREPARING FOR THE GROWING SEASON AND THE NEXT GENERATION, HIS SON.
"He has intentions and desires to return to the farm."
WHILE WATCHING THE SUPER BOWL, MIKE WAS COMPLETELY AMAZED BY THIS.
"God looked down on his planned paradise and said, I need a caretaker. So God made a farmer."
IT'S A VINTAGE 1978 SPEECH BY LEGENDARY BROADCASTER PAUL HARVEY.
"It made me feel good."
THIS TWO MINUTE SPOT FOR DODGE RAM IS A MOVING TRIBUTE FOR THOSE WHO WORK THE LAND.
"It was a pro-active way for them to maybe get people to look at their trucks."
"THOSE IMAGES REALLY TOUCH MIKE HOLST AND THE AGRICULTURE COMMUNITY. FARMERS WHO DEAL WITH A VARIETY OF CONDITIONS NOW GETTING SOME NATIONAL ATTENTION."
THE SUBTLE COMMERCIAL FOCUSES ON FARMERS. IT HIGHLIGHTS ADMIRABLE QUALITIES LIKE RESILIENCE AND DETERMINATION.
"Those of us who have been working in agriculture so long, it was something -- it was the pinnacle. We've been waiting to see something like this for a long time."
FOR FARMERS LIKE MIKE HOLST, THE WORK NEVER SEEMS TO END. HE APPRECIATES THIS ENDORSEMENT.
"From an emotional point of view, really brings up the spirits of a lot of the agriculture community across the country."
AND HOW IT CONNECTS WITH HIS OWN FAMILY AND FUTURE.
"When his son says that he wants to spend his life doing what dad does."
A FARMING TRADITION THAT CONTINUES TO A FOURTH GENERATION ON THIS IOWA FARM.